Racing Model Yachts
The brand had achieved success with its custom squadron products but faced a challenge in maintaining steady sales of lower-priced items, such as aircraft models, during the slow winter season.
To tackle this, they partnered with a social ads team to develop a targeted strategy. The team implemented a series of engaging social media campaigns and promotions designed specifically for these lower-priced items. This included seasonal discounts, eye-catching ad creatives, and strategic ad placements to keep sales momentum strong throughout the winter months.
To effectively advertise and sell these DTC products, our team focused on pinpointing the right audiences despite shrinking targeting options on Facebook:
- Reviewed Historical Data: Analyzed past purchase data of aircraft model buyers to identify key trends and characteristics.
- Researched Target Audiences: Investigated interests, demographics, and language of military and military-adjacent groups to tailor our messaging.
- Implemented Specific Interest Targeting: Used interest targeting for highly specific groups, such as enthusiasts of popular aircraft manufacturing models.
- Expanded Successful Audiences: Created new lookalike audiences based on well-performing segments to enhance previous successes.
- Optimized Campaigns: Adjusted bids and budgets to focus on reaching individuals most likely to purchase aircraft models.
Thanks to our strategy optimizations, this yacht model typically slow in February experienced:
- 500% Increase in ad revenue year-over-year
- 70% Increase in ad revenue month-over-month
- 38% Increase in ad spend month-over-month