Premier Fishing Gear Brand

Investing in SEO boosts visibility, drives targeted traffic, and enhances user experience, providing long-term, cost-effective growth.

In January 2022, they were preparing for a site migration due to replatforming.

While their primary goal was to maintain traffic during the migration, our team identified significant opportunities to boost traffic by expanding category page content.

We dove in and got to work on enhancing and creating content to drive growth.

‍

Roles

In addition to our standard site migration services, our team concentrated on generating high-intent content for Simms by:

  • Analyzing and organizing existing non-brand keywords
  • Creating collection pages to target these newly separated keywords (e.g., “hoodies,” “fishing sandals,” “UV shirts”)
  • Reoptimizing existing content and updating URLs as needed
RESPONSIBILITES

Just four months after the migration, the new content strategy yielded significant benefits:

  • 5,642% increase in non-brand category page traffic
  • 1,095% increase in non-brand keyword footprint
  • 126% increase in organic traffic year-over-year
team