Health Supplement Store
Keeping their unique restrictions in mind, they had a clear objective: to maximize spending on paid social while staying within their CPA target.
After auditing their Google Ads campaigns, we identified key issues holding them back. Over 35% of their budget was allocated to post-engagement campaigns, resulting in nearly $3,000 in missed revenue. Their remarketing campaigns were too broad, limiting conversion opportunities. Additionally, there were significant opportunities for ad creative testing that weren't being utilized.
While these challenges might overwhelm other agencies, Inflow took them on with confidence.
Our strategists applied the “See, Think, Do” strategy to enhance Facebook and Instagram paid campaigns by:
- Optimizing ad creative to drive purchases
- Diversifying ad creative and testing different messages
- Incorporating customer reviews into ad copy
- Featuring founder Dr. Kenneth Brown as the spokesperson in ads and videos
- Using social proofing techniques to test top-performing ads with new audiences and traditional lookalikes
- Segmenting the email list into lookalike models for future retargeting
Since our partnership began, they experienced record-breaking months back-to-back, they went from $76,000 to $304,000, marking a 400% increase.