eCommerce pools parts supplier

Turn a boring business into a cash making machine

We began with a thorough site audit and immediately identified several challenges: the site structure was bloated, making navigation difficult for users. With so many pages, crawling and indexing were suboptimal, but there were ample opportunities to optimize existing content.

Our SEO team then set to work.

Roles

To enhance this pool supplies company's website performance, our SEO team implemented the following strategies:

  • Rewrote and Optimized Homepage Content: Improved and condensed content for better user engagement.
  • Consolidated Category Pages: Streamlined site architecture to simplify navigation.
  • Reworked Filtering and Faceted Navigation: Made it easier for users to browse through thousands of product pages.
  • Legacied and Redirected Deleted Product URLs: Managed old URLs to avoid broken links.
  • Updated Brands Page: Displayed total listings and reduced pagination for better usability.
  • Optimized Top Category and Brand Pages: Enhanced content for key pages to improve visibility.
  • Improved Site Navigation and Internal Linking: Enhanced overall site structure to facilitate better user experience and SEO.
RESPONSIBILITES

This Pool Supplier investment in robust SEO strategies paid off significantly. When interest in home pools surged during the coronavirus pandemic, our efforts led to:

  • 197% Increase in website sessions year-over-year
  • 379% Increase in revenue year-over-year
team